In honour of World Literacy Month, we present to you the case study we shot for EBM. This incredible campaign's aim was to increase the number of girls in schools in Pakistan. The campaign saw young schoolgirls who couldn’t read only few years ago deliver the news to Pakistanis from newsrooms on three leading news channels. A project close to our hearts, EBM’s “Schoolgirl Newscasters" has won numerous accolades & awards world over, including the very first Glass Lion for Pakistan at the 70th Cannes Lions International Festival of Creativity. The award, known as the Lion for Change, recognises work that successfully tackles issues pertaining to gender-based issues and inequality. Let us all be advocates of girls' education and raise strong, free & educated women, because it is with this power that we can shape our future and change lives.