In a nutshell, what do we do?
We make commercials, branded content and social impact films,
from the first idea to the final frame.
but...
Who are we, really?
Shiny Toy Guns started in Karachi in 2017 as Pakistan's first female-owned production house in advertising. Today, we're based in London, with a trusted network of talent and partners across multiple markets, and have led productions in nine countries.
We're known for taking on the briefs others step away from. When there's no obvious route, we find one, and we'll put our own money and time on the line to make an idea happen. We've self-funded films we believed in, worked with UN Women to transform street walls in broad daylight, and made Child Wedding Cards, which won Pakistan's first Cannes Lions Grand Prix for Good and contributed to a change in the law.
We bring that same care and nerve to brand work too, working with global and local brands including Red Bull, P&G, Unilever, PepsiCo and Coca-Cola, among others.
Now, with a growing presence in London, we're connecting UK brands and agencies with talent and partners across Asia, the Middle East and Africa, and making work that travels.
Whatever it takes to make the work happen.
We bring together the right creative and production talent for each project, building teams around what the work actually needs. Our network spans markets, disciplines and cultures, giving us the flexibility to work locally, internationally or across both.
#2 Production Company in the World
The One Club Global Creative Rankings 2026, Creative Effectiveness
#1 Production Company in Pakistan
The One Club Global Creative Rankings 2026
100+ INTERNATIONAL awards
Including Grands Prix at Cannes Lions, Clio Health and MAD Stars, and Best of Show at The One Show
COMMERCIALS
TV, digital and cinema ads, from big campaigns to a single human story.
social impact
Campaigns for causes, NGOs and brands that want to change something.
Branded content
Films, episodic content and music videos that people choose to watch.
creative direction
Shaping the idea from the start, not just making it.
Meet the Team
The People of STG
A core team at STG, backed by trusted creative and production talent across the world.
We build the right team around every project, bringing together the people, expertise and local knowledge the work needs.
ASMA humayun
Founder, Global Creative Director & Executive Producer
asma@shinytoyguns.net
Recognition
#1 Director in Asia Pacific for Creative Effectiveness, The One Club
Campaign UK 40 Over 40 · Campaign Asia-Pacific Women to Watch
Cannes Lions Film Craft Jury 2025 and 2026
Jury chair, Clio Awards and TAF!26
Juror at 20+ international shows · Speaker at Cannes Lions and TAF!26
M. Zohaib hassan
Producer
zohaib@shinytoyguns.net
Over ten years producing films for local and global brands. Started his career at STG, and has been family ever since. Calm under pressure, whatever the brief.
Behind the scenes
The work doesn't stop when the cameras do.
From production through post, we work with trusted teams and partners to carry an idea through to the final frame,
wherever that work needs to happen.
