We are Shiny Toy Guns.
Creative and production partner, based in London, making work wherever it needs to be.
An award-winning independent production company spanning commercials, branded content and social impact films. We get under the skin of an idea, work alongside the people behind it, and stay with it from first thought to final frame.
The difficult bits are usually where we come in.
And when there isn't a way forward, we make one.
Let’s make work that travels.
Commercials | Branded Content | Social Impact | Creative Direction
Selected work | View All
Work for brands and for causes, sometimes both at once.
#2 Production Company in the World
The One Club Global Creative Rankings 2026, Creative Effectiveness
OVER 100 AWARDS, INCLUDING
CANNES LIONS GRAND PRIX FOR GOOD · CLIO HEALTH GRAND PRIX
MAD STARS GRAND PRIX OF THE YEAR · CANNES GOLD GLASS LION · ONE SHOW BEST OF SHOW
CANNES LIONS · THE ONE SHOW · D&AD · CLIO · EFFIE · CAPLES · LIA · MAD STARS · GERETY · THE ANDYS · LOERIES · DUBAI LYNX · SPIKES ASIA
Asma Humayun
Founder, Global Creative Director & Executive Producer
I've spent nearly twenty years making films across eight countries, and the best ones usually started with someone saying it couldn't be done. That's still my favourite kind of brief.
#1 Director in Asia Pacific for Creative Effectiveness, The One Club Creative Rankings Campaign UK 40 Over 40
Cannes Lions Film Craft Jury 2025 and 2026
International awards juror, including D&AD and Clio
Based in London. Shooting wherever the work looks best.
Produced across the UK, Pakistan, the UAE, India, Sri Lanka, Malaysia, Thailand, Turkey and Mozambique,
with trusted partners in many of them, plus South Africa and Kenya. Post in the UK or with our partners overseas, depending on what the project needs.